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THE ICEBREAKER

Taali Media Production

COCKTAIL CREW INDIA

India

#TheIcebreaker, is a hard-hitting but humorous commentary on the negative influence of social media and is intended to persuade viewers to question if they are being their authentic selves, especially in the company of friends.

The film is set around the theme of a house party. It revolves around a group of friends who are invited over by the host (played by Divyendu) to announce and celebrate a life decision that he has made over a Cutty Sark drink. Cutty Sark, premium Scotch whisky serves as a brand placement in the film.

#TheIcebreaker, received tremendous media attention with various portals covering the short film. Among others, The Business Standard, Exchange4media, ANI News, Daily HuntSiasat , NewKerala & Konitono covered the press release of the film; while it was also featured on MensXP and iDiva.