DIGITAL VIDEO CONTENT

Social media is all about immediate gratification. Users are looking to consume content quickly, to keep up to date on breaking news and the latest trending topics. They simply don’t have the time or patience to sit through a lengthy video. The average length of a view on Facebook is only 18 seconds!

Users are browsing social – and watching videos – on their mobile devices more than ever. There are countless distractions for mobile users, both in the world around them and in their feeds. Short-form videos allow them to quickly consume a point or get clued-in to a story while on the go.

Mobile phone Feature led communication

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Highlighting immersive display

Event led communication

Launch of New Collection

Inviting users to try a new feature that enables them to test a product range virtually.

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Inviting users to try a new feature that enables them to test a product range virtually.

Covid-19 related communication

(brands Showing solidarity)

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Frozen food brand sponsoring meals for frontliners.

A car brand encouraging people to stay home and maintain social distancing.