NEATLY STRUCTURED LAYOUT IN PACKAGING design
The packaging trend of 2020
An intriguing design garners a greater audience. Particularly suited to millennial tastes, clear and clean layouts are very on-trend as they allow the product to capture the attention with finesse and leaving behind an impactful first impression.
THE CONCEPT OF NEATLY STRUCTURED LAYOUTS
While this trend is an extension of minimalism, it allows incorporating far more personality,
warmth and fun. It’s a cross between simplistic, luxurious and calm aesthetics. Most often
features mild dabs of colours, pastel palettes, experimenting with spaces and an overall
immaculate theme. This specific design trend lets the creator play around with text. Selected
typography makes for easy readability and is much more appealing to the consumer.
THE MAIN ASPECTS OF THE DESIGN
Beautifully structured and inherently satisfying, these designs are heavily typography
dependent. Instead of using exaggerated or ornate typefaces, it uses type to optimize
information with the use of type. Typographic design can use fonts, size, shape and colour
schemes to experiment with, this particular trend is extremely efficient in conveying the
message in a visually appealing and clutter-free, hence minimalistic manner.
A monochromatic palette that uses hints of silver foil to accent the packaging, elements drawn
from the brand story, spaced out with clean type, the Cutty Sark gift pack is a beautiful example of Structured layout. The design is not only charming but also has a sense of balance that is soothing to the eye. The pop of yellow is synonymous to the youthful narrative of the brand and features elements that are descriptive of Cutty sark through years.
Another example of Neatly structured layouts is the packaging of International Kombucha brand, La Luna. Based in the USA, they are known for their authentic crafted drinks and teas. The packaging is clean, dominated by contrasting accents that help to stand out. The type is
balanced and uses negative space to structure the information.
The key to great design is to keep it simple, prioritize information and let the design do the talking. Eliminate repetitive information to keep from smothering your audience and further confusing them. With brands understanding the importance of packaging to influence consumer decisions, it's important to work towards bringing relevant trends to life. Build a connection by telling your story through packaging design and reach the next level!