ANTI TOBACCO

Films for HOPE

HOPE INITIATIVE

India

Taali conceptualised and produced films for Hope for their anti tobacco campaigns across schools in India. In one of the films not a single cigarette was shown as research suggests that this ends up being a trigger for the smoker. Taali's strategy was to work on the emotional impact an ailing smoker brings to his family. The two films "Choices" and "Ek Aadat" are different takes on the issue that together can be viewed by a broad set of audiences- from urban to rural.