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re-branding Case Study

Bootz Rum

Bootz Rum is a blended dark rum that combines authentic Jamaica rum, known for its distinctive flavorful and aromatic style. The brand needed a fresh look and feel ahead of its launch.

The challenge was to craft an exclusive & premium Rum identity and packaging design, apt in reflection of the Jamaican heritage, yet differentiated for the

Indian market.

Our solution was to build a brand identity that integrated story-telling to the core of the brand, through exclusive visuals and narratives. Hence, enhancing the quality of the experience throughout the interaction of the product. We created a detailed brand world for Bootz Rum.

The brand garnered 3% of the total Rum sales in key markets in less than one month of launch.

Re-imagining the Logo & Labels

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Vision Sheet

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Packaging Design

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Building the world around Bootz Rum

Social Media Presence (Instagram)

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