BOOTZ DARK JAMAICA RUM
Bootz Rum is a blended dark rum that combines authentic Jamaica rum, known for its distinctive flavorful and aromatic style. The brand needed a fresh look and feel ahead of its launch.
The challenge was to craft an exclusive & premium Rum identity and packaging design, apt in reflection of the Jamaican heritage, yet differentiated for the Indian market.
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Our solution was to build a brand identity that integrated story-telling to the core of the brand, through exclusive visuals and narratives. Hence, enhancing the quality of the experience throughout the interaction of the product. We created a detailed brand world for Bootz Rum.
The brand garnered 3% of the total Rum sales in key markets in less than one month of launch.
repositioning via packaging design in the indian market
A vision of a vintage newspaper set in Jamaica in the late 1600's was brought to life - we created an amusing brand world for consumers to playfully engage with, by telling them a curious story.
Stippled illustrations, whimsical copy and letterpress inspired typography would go on to make the distinctive features for the brand created a unique and premium aesthetic appeal.
Tall monospace type with accented serifs
In line with the older identity, we worked with warm tones and a minimal color palette to build a rich aesthetic. This would help us to re-iterate the heritage and the premium nature of the product.
The use of gold with foiling techniques and sparse ornate elements strikes a delicate balance between luxury and minimalism.
We crafted a brand world complete with collateral and digital assets to create a truly immersive experience. Bootz has an array of custom cocktails, merchandise, digital properties and even a cutom-made bar.
We can captivate the audience digitally and distinguish our presence while hosting or participating in events by creating spaces that reflect the essence of the brand.