DARK JAMAICA RUM
Repositioning via packaging design in the Indian Market
The challenge was to craft an exclusive & premium Rum identity and packaging design, apt in reflection of the Jamaican heritage, yet differentiated.
This project has also been featured on Packaging of the World (POTW).
We created an amusing brand world for consumers to playfully engage with- telling them a curious story.
A vision of a vintage newspaper set in Jamaica in the late 1600's was brought to life -Stippled illustrations, whimsical copy and letterpress inspired typography created a unique and premium aesthetic appeal.
The most expensive rum in its segment, Bootz is growing fast and already winning hearts with its signature crafty vibe.