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Bols Premier X.O. Excellence brandy, an offering by Bols Kyndal sought to cut the clutter in the segment. Our solution of premium canister packaging helped the brand stand out. Legacy value of the Bols brand name were heightened by design focus. Subtle and international, Bols Premier saw its growth outstrip most of its cheaper competition. Being the most expensive in the segment, this was an achievement by all standards.
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